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How does coffee get to your cup?

Blog Post
PBOT partners with local business Nossa Familia to help explain how freight connects Portlanders with goods they need and love: coffee

Watch our new video and take a survey about your experience with urban freight in Portland
Published

 (Jan. 13, 2022) The coffee in your hand might be handed to you from a barista at your local coffee shop or brewed by you at home, but have you ever thought about the tremendous journey it took to get to into your cup? The Portland Bureau of Transportation (PBOT) is asking community members and freight stakeholders to help prioritize Portland’s needs that will support safe, equitable, efficient, and sustainable urban freight movement as part of the 2040Freight Plan. In a new video, PBOT partners with local business Nossa Familia Coffee to show Portlanders how freight connects you with your coffee from farm to cup.

From farm harvest to roasting and distributing, Nossa Familia coffee travels by truck, ship, train, delivery van and cargo bike. Without these modes for freight movement, Augusto Carniero, owner and founder of Nossa Familia Coffee, says he would not be able to get coffee from his family’s farm in Brazil all the way to its final destinations in Portland, Oregon. Mr. Carniero's family has owned their coffee farm in Brazil for over 100 years, making him the fifth generation to work in coffee in his family. In PBOT’s video, Mr. Carniero shows behind-the-scenes how freight moves his coffee to get to Portlanders.

PBOT is inviting Portlanders to take a brief survey to help identify intersections, streets, curb, bridges, ramps, and neighborhoods where Portlanders experience urban freight-related safety and mobility concerns. The public survey closes Jan. 28, 2022 for the project team to investigate, evaluate, and prioritize projects for potential future investment. A subsequent draft list of prioritized projects will be made available for additional public comment and refinement later this year. 

To take the survey today, learn more, or sign up for project updates, visit www.2040Freight.com.