Portland Parks & Recreation, Under Armour Begin Partnership

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Collaboration to significantly enhance two PP&R athletic fields

POSTED JULY 10, 2015

(Portland, OR) –

Portland Parks & Recreation (PP&R) and Under Armour announce plans to move forward with a significant partnership to enhance recreational opportunities for Portlanders.

The athletic apparel and footwear leader and PP&R will team up to enhance athletic facilities within the PP&R system, likely at east Portland’s Lents Park, and at Duniway Park in the southwest part of the city, though project details are being finalized.

“Great neighborhood parks are part of what makes Portland such a fantastic place,” said Portland Mayor Charlie Hales.  “And the participation of Under Armour, with its philanthropic contributions, fits perfectly with the values of our community. We’re excited about working with this great company now and in the future.”

Portland Parks & Recreation Director Mike Abbaté has signed a memorandum of understanding (MOU) that details Under Armour and PP&R’s joint goals for enhancing athletic facilities and towards supporting the Portland community.  Under Armour’s focus is consistent with PP&R’s values of equity and for the improved health and quality of life of all Portlanders.

“We have tremendous needs in our parks system,” notes Portland Parks Commissioner Amanda Fritz. “PP&R relies on public-private partnership when it comes to strengthening neighborhood livability. This partnership is yet another great example of corporate stewards stepping up to make sure we have a healthy Portland. We are grateful to Under Armour and all of our partners—past, present and future.”

"Through our WIN Initiative, we are excited to work in collaboration with Portland Parks & Recreation to provide an enhanced athletic experience for the citizens of Portland, with a particular focus on young athletes,” says Stacey Ullrich, Director of Global Philanthropy for Under Armour.  “We look forward to engaging the community as we work towards our common goal of providing first-class athletic experiences, while maintaining the opportunity for all to engage in this public space.”

WIN is Under Armour’s charitable initiative to empower youth and athletes of the NEXT generation by providing greater access to sports. By improving public parks, Under Armour hopes to expand more sporting opportunities for inner city youth and foster a stronger sense of community through recreation.

Portland Parks & Recreation cares for more than 11,650 acres of land on more than 200 parks and natural areas, representing about 12% of the geographical area within the City of Portland. Not included in this acreage are approximately 238,000 street trees cared for by PP&R staff. The bureau operates 13 swimming pools, 15 community and arts centers, five golf courses, and one motor sports raceway.  Portland’s parks, public places, natural areas and recreational opportunities give life and beauty to our city. These essential assets connect people to place, self and others.  Facing the major maintenance needs of an aging system (estimated at more than $200 million, currently unfunded, over the next 10 years) and more than $400 million, currently unfunded, in growth needs to meet population and density demands over the next 10 years, the community need still exceeds available resources.  Public/private partnerships are a key component of helping the Bureau meet the needs of Portlanders and all park visitors.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com

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