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What the deliver phase is about
Deliver is about building and running a real service. You move from ideas to something people can use and keep improving it over time. The main question you’re answering is “can we build and run something that actually works in the real world?”
What you're trying to avoid
Treating launch as the finish line. In this phase, do not:
- Reframe the core problem (unless new evidence requires it)
- Go back to open-ended exploration
- Start over without a clear reason
What to expect
- Build and iterate
- Test with customers and staff
- Check accessibility
- Ship in small pieces
- Measure outcomes
- Make ongoing improvements
Deliver plays
- Keep your service accessible
Find and fix barriers so everyone can use your service. - Make good forms
Create clear, simple forms that people can complete easily. - Deliver work iteratively
Work in short cycles to stay aligned and improve as you go.