City Code Section
- A. Revenues may be used only for programs that promote overnight tourism and improve the lodging and hospitality business environment. Programs must be designed to benefit both hotels and short-term rental hosts who use booking agents to advertise or accept reservations paying the assessment. Programs may include:
- 1. Internet, radio, television, and print advertising;
- 2. Branding efforts;
- 3. Sales promotions;
- 4. Sponsorship of special events which attract out-of-town visitors; and
- 5. Other programs designed to increase overnight stays at hotels or short-term rentals.
- B. Revenues must be forwarded to and managed by a comprehensive destination marketing organization operating in Portland, which will be the management corporation. The management corporation:
- 1. Must prepare and submit to the City Council, and make available to lodging businesses, an annual report on expenditures and activities;
- 2. Must manage funds in accordance with the provisions of this Chapter;
- 3. Will not be considered a public entity for any purpose and its Board members will not be considered public officials for any purpose; and
- 4. Must enter into an agreement with the City relative to management of district funds.
- C. The Portland Tourism Improvement District is intended to provide supplemental funding for marketing programs above and beyond those currently provided. Portland Tourism Improvement District funds will supplement the existing funding of one percent of transient lodging tax dedicated to promotion, solicitation, procurement and service of convention business and tourism in the City.