Add an image description to your documents to enhance access to your information.
Adding a brief image description below the logos makes them accessible to people who use screen reading software, people who may need support to process images AND people whose email software does not display images.
If you look at the example to the left, you will notice stars placed at the beginning and end of the description. These stars are important because it cues the screen reader user that this is separate from general text. Also, you may have come across the advice to add alt-text to images in the past. This isn’t as widely recommended because some software cannot access alt-text. Plus, learning theory shows that having a description reinforcing an image will support everyone to process it more fully.
Here’s an article that explains things in a bit more detail: http://hubpages.com/art/Image-Descriptions-And-How-To-Write-Them
Another great post from Tumblr on creating image descriptions: http://livingwithdisability.tumblr.com/post/124066767358/all-about-image-descriptions
Pro-tip: Don’t forget to describe the amazing and mundane photos you or your organization post on Facebook and other forms of social media. Reading a post that says “So beautiful,” Or “Can you believe it?!” or and not being able to know what or who the post is referring to can be incredibly frustrating. This goes double for organizations that post critical information or events on social media.
With an image description, all your Facebook friends can truly stay in the loop. Also, be cautious about technology that promises to describe images for you. Read more about Facebook image accessibility here: https://medium.com/disability-stories/beyond-access-facebooks-automated-image-descriptions-and-disability-justice-5e27698a2fa3